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SUNDAY SPECTATOR
December 14, 2003
An outrage
I wish to thunder today against an abuse that is rampant in our culture -- not only in Canada but throughout the contemporary West. In a few short decades it has grown from being the vice of a small minority of the perverse until it has spread to every section of society. Moreover both in itself and through commercial pandering to it a disgusting habit has led to many other evils -- made them possible and contributed to a fiendish inventiveness in the production of still more. The rot goes deeper -- j'accuse! -- and the very institutions of our state have conspired to spread this vice among our innocent children. Our very libraries once citadels of chaste instruction have joined in the parade of this horrific disorder perfidiously souring the generations to come. Make no mistake the slide in our standards is enforced is accelerated by a hidden network of damnable vested interests. It would take the utmost exertions of selfless individual labour and perhaps parliamentary legislation to break their grip. Indeed while I may decently hesitate to recommend the employment of the strong arm of the law for the invasion of domestic privacy it is hard to think what else could be efficacious in suppressing this affront to all we once held dear. This is a vile business. The things are everywhere and I passionately hate them. I do not allow them into my own quarters and I remonstrate with others who try to bring them in -- verily right into the house in which I live. And yet I am taunted daily by the sight of them insolently littering the bookshelves of my companions and my neighbours. For I refer to none other than the unspeakable habit of keeping "dust jackets". Nay not merely keeping them but keeping them wrapped around the books with which they were distributed and thus visible wherever and whenever the books themselves are on display. Now I want to be reasonable. I will allow that the dust jacket has a purpose if only a limited one in place and time. I would not deny to the designers and publishers and sellers of newly-printed hardcover books the right to deliver their wares to the consumer in some sort of packaging. That is not the battle I wish to wage. My protest against them begins only when they design a book so that the dust wrapper becomes an integral part of it and so that the subsequent purchaser comes to assume that discarding the wrapper would reduce the book's value by making it incomplete. (Imagine! Training people to keep all their advertising flyers!) It is when we look at the history of dust wrappers that we trace the migration of a harmless and even useful instrument into something perniciously harmful. So far as I am able to make out there were no dust jackets at all before about the middle of the 19th century. I speculate that the practice began with the use of blank tissue or wrapping paper to protect the covers of books especially the delicately-tooled often gold-leafed lettering on the (usually leather) spines. The bookbinder put this on and then the bookseller took it off for the wrap-around necessarily obscured such essential information as the book's title and author. Then some innovative person thought of printing such information on the outside of the wrapper. This led inevitably to its retention by the bookseller. This ancestral dust jacket could continue protecting the book from scratching airborne grime and the effects of casual handling in the bookshop. The jackets also prevented the sun from bleaching the rich colours in the cover if the book were shown in the shop window. It was found that more information about the book could be put more boldly on the jacket's spine face reducing the need of the casual browser to handle it. Then discreet advertising blurbs began to appear on the jackets' front covers only encouraging them again. Like material then spread to the front flap to the back cover to the back flap and catalogue information was finally put on the reverse side of the wrapper. All fair enough no reasonable man will object to a gentle sales pitch. But then some mute inglorious Milton got the idea of putting a picture on the wrapper. At first decorative woodcuts and the like but soon more elaborate and attention-grabbing illustrations. Colours came into play then photography and rotogravure and other printing methods to make the jackets "sing" against the competition -- and by tiny increments they grew more and more objectionably shiny. Coatings were applied to make the colours more vivid. And in the space of little more than a century the average dust wrapper had become unmistakably loud and lewd. I leave aside the development of these vicious modern "paperbacks" -- a direct consequence of the evolution of dust jackets with their screaming soft covers crudely glued around their cheap pulp innards. As newspapers and magazines paperbacks are meant to be read and discarded -- and thus handled without respect. To allow them to accumulate is to allow one's environment to be degraded. But a book is a book is a book -- meant to be passed down the generations while speaking to each successive reader. No expense should be spared in preparing it for its journey through time. With age and careful use it should develop a fine patina; or in the case of disintegration the binding renewed or replaced. Dust jackets are not merely an awkward impediment to reading (requiring real butchery when the public libraries plasticize them and glue them into place). What has happened in our time -- and owing directly to this wicked practice of keeping the dust wrappers -- can be seen if only the jacket is removed. For the book within it is now often as not an hideous abortion. It is made no better than a paperback only larger. Stiff nasty grease-absorbing pasteboards encase unstitched puffy acidic sheets bearing garishly oversized typography. And that is only the outward manifestation of something deeper. For when you condescend to read the "book" almost invariably you discover it was mere vacuous stuffing to fill the lurid come-on wrapped around it. The jacket has been used to cover a multitude of sins. Step one in the recovery of our civilization: zero tolerance for dust jackets. David Warren
© Ottawa Citizen
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